Getting Swept Into The Trenches
Enthusiasm and confidence are essential to starting and running a business, but if you dare run your business without a clear set of goals and a blueprint to achieve those goals…well, to quote Sting, you’re headed for a humiliating kick in the crotch. When your company is young and you’re responsible for the daily operations, there is so much to do. Because it can get monotonous and draining at times, it’s easy to get sidetracked and caught up in tasks that are more enjoyable like buying a sweet coffee maker or getting the right artwork for the office, and you can lose your focus quickly.
Setting Your Goals
I’ve met lots of people who are struggling with their business and the issue isn’t lead generation or communicating their value clearly, it’s a lack of focus. In the early years of owning my first business, I remember mostly reacting to things, trying to keep all the plates spinning or playing real-life whack-a-mole, putting out fires, basically playing defense the whole time. When you’re in that mode reacting to everything, you’ve lost control and your business is running you, not the other way around. Without a clear set of goals and a blueprint in place, you’ll be spinning your wheels or confused and afraid of making the next move because you’re not sure what to do next or what order to do it in. It’s not a fun place to be.
Because I’ve been there, I now know that having a clearer game plan from the beginning would have saved me a lot of that unnecessary pain and suffering. To be honest, we were lucky to last as long as we did in those early years without a clear set of goals and a blueprint to achieve those goals. The power of setting goals is something that most highly productive people in every walk of life understand and practice. The level of productivity, achievement, wealth and success created by people who set goals and follow the necessary steps to achieve those goals versus those who don’t is staggering, so it’s not a pointless exercise; it’s an undeniable fact.
Keep in mind that personal goals and business goals should be separate. I’ve been writing down my personal goals for many years but when I started my first business, I figured my business was just there to help me achieve my personal goals. It wasn’t until I wrote down my business goals and personal goals separately that I could really see which stars I was shooting for, where to make the adjustments, and really grow.
Charting The Necessary Steps
When I began to see some decent success hitting our annual business goals, we added a blueprint—a roadmap of sorts that outlined the necessary steps that we had to take that were necessary to achieve those goals each year and once we did that, our growth accelerated.Adding the necessary steps was huge and it gave us complete clarity, not only on where we wanted to go, but how to get there. From that point forward, we took the last day of every month and the last month of the year to examine our successes and challenges, measure our results against our goals, and define our new goals and blueprint for the upcoming year. This process is the single most valuable tool I still use for staying on course.
Having goals (what you want) and a blueprint (how to get there) sets a clear roadmap for you and your employees and gets everyone on the same page. It gives you milestones to hit and to be proud of, and becomes a morale booster, too. It provides a point of reference to measure and compare where you are and where you want to be at any given time. It lets you know when you’re going off course and helps you understand where to commit more resources to a specific part of your business. It will even show you if you’re being unrealistic about something. It prevents wasted time and energy spent on aimless wandering and reacting to every twist and turn in your business. Both documents should be simple and aspirational but achievable, and by looking at them every day, you’ll be absolutely astounded by how the power of your subconscious mind works to make them a reality.
A hiker carries a compass, your phone has GPS, and even the wise men knew enough to follow the North Star. Nobody goes anywhere anymore without directions because time is too valuable or it’s just too risky. In the case of owning a business, it’s both, and if you don’t know exactly where you want to go and how you’re going to get there, you might find a breadcrumb from time to time, but you’ll still be lost. You just won’t know it. So, set your goals, make your blueprint, stay focused and safe travels.
Achieving Your Desired Outcome
If you’d like to learn the most effective way to set goals and the necessary steps to achieve a higher level of success for yourself personally and professionally, book a complimentary 30-minute discovery call with me today.Schedule My Call